We spoke with Stefan Reiling, Business Development Manager for Recycling and Building Automation at Bliss & Reels, to explore how this partnership aligns with Trussmatic’s goals and the future of the structural building industry.
Q: What makes Bliss & Reels an ideal partner for Trussmatic?
“B&R is a family owned and run distribution company bringing quality machinery mostly out of the European market to Australia lifting the productivity. With German engineering background and nearly 20 years’ experience in Australia, I’ve seen how Bliss & Reels excels at identifying and delivering high-quality, productivity-enhancing machinery to local markets,” Stefan explains. “Our company serves diverse industries such as concrete and asphalt plants, metalworking, mesh welding, recycling automation, and woodworking, making us well-suited promoting Trussmatic’s solutions into the market.”
Q: What is Bliss & Reels’ market experience?
“Bliss & Reels has been a reliable partner for Australian and New Zealand industries for more than seven decades. We’ve sold over a dozen pre-fabricated building systems and established strong relationships with customers and industry associations. Our experience ensures that Trussmatic’s innovative solutions will reach the right audiences.”
Q: How does Trussmatic fit into your product offerings?
“Trussmatic’s cutting-edge automation technology is a perfect fit for our construction portfolio,” Stefan shares. “It complements our offerings in woodworking machinery and enhances our ability to meet the evolving demands of the structural building component industry.”
Q: What trends in the building industry make Trussmatic’s technology critical?
“The building industry in Australia is under constant pressure to reduce costs and manual labor,” Stefan notes. “With the anticipated increase in construction activity, we foresee a consolidation of suppliers and greater reliance on automation to meet demand. Trussmatic’s solutions are perfectly positioned to address these challenges.”
Q: How will Bliss & Reels support Trussmatic’s market entry?
“Our extensive market coverage spans all of Australia and New Zealand, with a base in Melbourne and a robust service network that includes our own team and regional contractors,” Stefan says. “In the first year, we aim to create brand awareness for Trussmatic by leveraging our established connections with customers, associations and media. We’ll highlight the labor-saving and productivity-enhancing advantages of Trussmatic’s technology.”
Q: What do you expect from Trussmatic in this collaboration?
“Bliss & Reels works closely with technology providers to ensure success. From Trussmatic, we look forward to learning more about their innovative systems and receiving support with marketing materials to introduce their solutions effectively to the local market,” Stefan explains.
Driving Innovation Together
This partnership underscores Trussmatic’s commitment to expanding its global reach and delivering state-of-the-art automation to the structural building industry. With Bliss & Reels’ deep market knowledge and established reputation, the collaboration is poised to transform construction practices across Australia and New Zealand.